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  • Analyzing Direct Marketing Business Alternatives Using a “Value” Approach
    Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article describes some ... the traditional profit measurement standards for direct marketing and then presents a more comprehensive ...

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    • Authors: Jay Jaffe, David S Lee
    • Date: Apr 1998
    • Competency: Technical Skills & Analytical Problem Solving
    • Publication Name: News Direct
    • Topics: Health & Disability; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
  • Keeping Current about Underwriting
    Keeping Current about Underwriting This article notes the available pulications from Hank George, ... -- InstanceBeginEditable name="Header" --> News Direct – Number 56 | June 2007 <!-- InstanceEndEditable ...

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    • Authors: Jay Jaffe
    • Date: Jun 2007
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Health & Disability; Life Insurance>Underwriting - Life Insurance
  • Nontraditional Marketing: The Next Fifty Years
    sponsoring organizations, is President of Abacus Direct Corporation in Westminster, CO. RECORD, Volume ... Today, bancassurance would be classified that way. Direct marketing probably still qualifies as nontraditional ...

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    • Authors: Jay Jaffe, Dan Snyder, II Walter H. Roder, John C Adiletti
    • Date: Oct 1999
    • Competency: Strategic Insight and Integration
    • Publication Name: Record of the Society of Actuaries
    • Topics: Annuities>Marketing and distribution - Annuities; Health & Disability; Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications
  • P^2IMA = 12 Dog Bones
    P^2IMA = 12 Dog Bones ... Article from: News Direct May 2005 – Issue 50 18 NEWSDIRECT P 2 ... Neal from Marsh Affinity, Nancy Manning from AEGON Direct Marketing Services,and myself. The panel decided ...

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    • Authors: Jay Jaffe
    • Date: May 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Health & Disability